htaccess domain redirect, the proper way [2021 edition]

Normally, I write here about Conversion Rate Optimization, but recently, i had to do domain migration and all the guides on the first page of google were not helpful, so I think it’s the right thing to do and share some of the learnings from the process.

I spent three hours trying to figure out how to properly do a htaccess redirect from and old domain to a new one without loosing any pages. Some guides worked partially, some didn’t work at all.

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Writesonic Writes Own Review Using The AI-Powered Copywriting Tool

This might shock you, but the following article was written using Artificial Intelligence(AI). It was a challenge that I recently discussed with a friend and I wanted to put it to the test. Is AI ready to produce long-form content? Honestly, I can’t think a better topic to try this out than making this tool write self-review . Continue reading to learn when a robot will take your job.

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eCommerce UX Audit part 1: Improve Your Homepage (Download inside)

ecommerce UX Audit - Improve your homepage

Don’st judge an eCommerce by its cover. I mean homepage, and yes, you should judge it. It’s often the the most visited page of an eCommerce store, the welcome screen your new clients see for the first time, the passageway to conversions and profit. Most businesses don’t pay enough attention to their homepage but they should. In this article I will talk about 10-ish points that can make or break the user journey. Keep reading and you’ll learn how to improve them.

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Google Ads vs Google Analytics Conversion Tracking Explained

It’s just one of those days, we have all been there. You check your campaigns and see 50 conversions in Google Ads, but Google Analytics shows only 45. The plot thickens! In this article, I will play the detective and explain the differences between Google Ads and Google Analytics Conversion Tracking. By the end of this article you will understand the differences and have the knowledge to make informed decisions for future projects.

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A Simple Guide To Installing Hotjar On Your Website

What is hotjar?

Hotjar is a website heatmaps and behavior analytics tool. It helps you to see how visitors are using your website.

The main functions of Hotjar are 

  • user sessions recording, 
  • creating heatmaps 
  • creating clickmaps
  • feedback surveys

Each of these has a different objective and can work as separately as a single analysis tool but give best results when mixed and used together.

At the time of writing this article, Hotjar has notified that funnels and form tracking will be retired by 14 December 2020. This is a shame, since funnels those were crucial functions for power users. On the other hand there are some alternatives that we can use to get the same result.

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Must-know Psychology Principles for eCommerce and SaaS Businesses

Ever since I read Influence: The Psychology of Persuasion by Robert Cialdini I became fascinated with human behavior. Understanding how rules of Reciprocity, Scarcity or Authority work has benefited me immensely. First of all, you begin to understand when others try to influence your decision. Second of all, you can use the same techniques to influence the decisions of others.

Cialdini was one of the first people to focus and write a book for the general population on this topic. Since then we have gone a long way and identified more psychological principles that run our lives.

These findings are particularly prominent in marketing for eCommerce and SaaS businesses. Psychology has helped many businesses to grow, one of the best examples of this is They use almost all of the principles listed below to influence users behavior and thanks to Conversion Rate Optimization other businesses can also benefit from the learning of psychology.

In the following article, we’ll go through the principles that can help you influence consumer behavior, optimize campaigns, create new user flows and write better copy.

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