{"id":30,"date":"2020-05-18T00:45:34","date_gmt":"2020-05-18T00:45:34","guid":{"rendered":"https:\/\/conversionchris.com\/?page_id=30"},"modified":"2020-05-18T01:00:09","modified_gmt":"2020-05-18T01:00:09","slug":"experienced-google-shopping-consultant-for-hire","status":"publish","type":"page","link":"https:\/\/conversionchris.com\/digital-marketing-services\/experienced-google-shopping-consultant-for-hire\/","title":{"rendered":"Experienced Google Shopping Consultant for Hire"},"content":{"rendered":"\n

You have found who you were searching for. My name is Chris and I am a Google Shopping Consultant, so don’t wait and drop me a message. <\/p>\n\n\n\n

What is Google Shopping?<\/h2>\n\n\n\n

Google Shopping is a part of Google Search Network and is extremely important for every e-commerce shop. The screen below shows a Google Shopping result on Google. In terms of conversions, it\u2019s the most valuable channel for an e-commerce store. No Facebook Ads will give you the same result. This is the first part where you should put your money as an e-commerce store. According to this article from SmartInsights <\/a> in the US,  Google Shopping takes 76.4% of retail search ad spend, and generates 85.3% of all ad clicks. This is a huge opportunity for your company! But also it\u2019s very important to thread the waters with caution. To get the most of your budget and achieve the highest ROAS go ahead and contact a Google Shopping Consultant like myself.
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How Google Shopping works<\/h2>\n\n\n\n

First we need to understand how Google Shopping compares to standard Keyword Ads. In a traditional campaign, you have to select keywords on which ads will appear. This happens when a user searches for those keywords.<\/p>\n\n\n\n

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Google Ads Text Ads<\/figcaption><\/figure>\n\n\n\n

Google Shopping works in a different way. You cannot select keywords, google does it for you. WHAT? I CANNOT SELECT WHERE I APPEAR? Correct, my slightly angry friend. However, this can also be a good thing. You need to have a product feed that you connect to your Google Ads account and the Keywords are automatically selected based on the feed\u2019s contents. You will not be able to select keywords, but in most cases the big G does a better job selecting them for you. 
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It will just take a lot of budget and time to make the necessary adjustments and achieve the potential of your Google Shopping campaigns. This is something that Google Shopping Experts have learned to work with. From my experience, I can say with high confidence, that great results are possible.<\/p>\n\n\n\n

Why is Google Shopping important for your e-commerce?<\/h2>\n\n\n\n

Now we understand how Google Shopping works, but let’s also explain why it\u2019s important to an e-commerce business. Google Shopping is the first thing a user sees when searching for a product. Let\u2019s take a washing machine as a keyword. We see first there appears a list of google shopping ads –  up to 30 listings can appear in this list. The next thing. you see are Text Ads for selected Keywords. By comparing the two we can see that shopping does not only show the price and the product name but also a photo. This is the key ingredient of Google Shopping. It attracts the user\u2019s attention. In advanced Google Shopping strategies, you can also include supplementary information like for example seller Rating or Product Discount. This helps to increase the conversion rate of your products.<\/p>\n\n\n\n

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Google Shopping Results<\/figcaption><\/figure>\n\n\n\n

Google Shopping Management Services<\/h2>\n\n\n\n

Managing Google Shopping campaigns is a complex process. It does not only come to optimizing campaigns but also assuring the product feed is high quality. The process differs from consultant to consultant, but I explain my approach below.<\/p>\n\n\n\n

Google Shopping feed optimization<\/h2>\n\n\n\n

Having high-quality feeds are essential for Google Shopping success. The quality of a feed is assessed on a few levels:<\/p>\n\n\n\n