{"id":170,"date":"2020-10-15T19:46:53","date_gmt":"2020-10-15T19:46:53","guid":{"rendered":"https:\/\/conversionchris.com\/?p=170"},"modified":"2021-10-24T21:08:42","modified_gmt":"2021-10-24T21:08:42","slug":"introducing-google-analytics-4","status":"publish","type":"post","link":"https:\/\/conversionchris.com\/introducing-google-analytics-4\/","title":{"rendered":"Introducing Google Analytics 4"},"content":{"rendered":"\n<p>We are witnessing an epic in web analytics. Yesterday Google announced <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a> which was <a href=\"https:\/\/blog.google\/products\/marketingplatform\/analytics\/new-way-unify-app-and-website-measurement-google-analytics\/\" target=\"_blank\" rel=\"noopener\">formerly know as App+Web<\/a> and is the future of data measurement. In this post I want to discuss a few key points that are the pillars of this new tool.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/storage.googleapis.com\/gweb-uniblog-publish-prod\/original_images\/2019-07-31.gif\" alt=\"\"\/><\/figure>\n\n\n\n<!--more-->\n\n\n\n<p>There are two main reasons for the change from Universal Analytics to Google Analytics 4. First of all, the change of how users interact with the web. A few years back users were only interacting using their computers and now it&#8217;s not uncommon to see 60-80% of traffic coming from mobile devices. This created a gap in understanding user behavior, which Google now wants to fill. <\/p>\n\n\n\n<p>The second reason is that Universal Analytics was hit based, and the new Analytics 4 is event based. The reason for this is the growing popularity of React and Angular based websites. They don&#8217;t need to refresh the page to load data. They use a Vritual DOM to display new information and causes difficulties to measuring User Interactions. <\/p>\n\n\n\n<p>Google has worked hard to build the new system. There are however a few key foundations of the new default Analytics property. <\/p>\n\n\n\n<ul><li><strong>Unification and deduplicate <\/strong>across devices and platforms showing a full picture of how users interact with your business.<\/li><li><strong>Privacy first analytics <\/strong>in line with GDPR and CCPA<\/li><li><strong>Cross channel measurement <\/strong>of users on various devices<\/li><li><strong>Prediction and insights <\/strong>easy to navigate and use<\/li><li><strong>Enabling action using data <\/strong>to power Google Ads adn Google Marketing Platform <a href=\"mailto:?subject=Introducing%20the%20new%20Google%20Analytics&amp;body=Check%20out%20this%20article%20on%20the%20Keyword:%0A%0AIntroducing%20the%20new%20Google%20Analytics%0A%0AThe%20new%20Google%20Analytics%20will%20give%20you%20the%20essential%20insights%20you%20need%20to%20be%20ready%20for%20what%E2%80%99s%20next.%0A%0Ahttps:\/\/blog.google\/products\/marketingplatform\/analytics\/new_google_analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/li><\/ul>\n\n\n\n<p>As mentioned previously this is going to be the new default property, so we all need to accept the change and use it to our advantage. In the near future I will provide a more in-depth overview on using Google Analytics 4. In the meantime let&#8217;s take a look at the features with Krista Seiden.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-rich is-provider-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Getting started with the Google Analytics 4 Property\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/S708NFbvTXI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>We are witnessing an epic in web analytics. Yesterday Google announced Google Analytics 4 which was formerly know as App+Web and is the future of data measurement. In this post I want to discuss a few key points that are the pillars of this new tool.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[],"_links":{"self":[{"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/posts\/170"}],"collection":[{"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/comments?post=170"}],"version-history":[{"count":1,"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/posts\/170\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/posts\/170\/revisions\/488"}],"wp:attachment":[{"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/media?parent=170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/categories?post=170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/conversionchris.com\/wp-json\/wp\/v2\/tags?post=170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}