eCommerce

6 Powerful eCommerce Trends For 2021 And Beyond

Posted on by Chris Stanislawek / 0 Comment

Is no secret that this year the eCommerce industry has pushed to new heights. The global pandemic changed our daily lives and reshaped everything we knew. Businesses had to adapt and create solutions in order to keep up with their customers’ expectations.

It is estimated that by the end of 2020 eCommerce sales will reach $4.2 trillion and make 16% of total retail sales and these numbers are only predicted to go up as we continue into the decade. This is a great opportunity for everyone.

At the same time, the industry is also experiencing internal changes. If you don’t keep up with the latest trends you run the risk of being left behind. To help you out with the coming novelties I investigated top trends for eCommerce stores for 2021 and beyond and present them in the article below. I hope you discover something new!

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Facebook

Brand Awareness campaigns on Facebook – 7 things you need to know

Posted on by Chris Stanislawek / 0 Comment

Building GREAT Brand Awareness campaigns is difficult. Many brands struggle with strategy, creatives and not being able to report the impact of such activities. The measurement part is particularly tricky as the effects of our marketing campaign is not easily measurable. In this article, I will help you with this. We will start with planning, then discuss targeting and creative to finish it off with great examples of ads. By the end of this article, you will understand how to build brand recognition, trust, and familiarity with Facebook. Let’s start!

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Coding

I became a full-stack developer* – an honest review of Cinta Roja from devf.la

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*kind of, more like full-stackish heading in the right direction ????

I have always wanted to polish my coding skills and the Coronavirus quarantine has finally made is possible. My plan was to use these few months to participate in a coding camp, but one that will allow me to continue working for my agency. It has been a challenge, but we in the end I have completed the course, deployed my final project and made a few friends along the way. Since I haven’t found anything about my bootcamp online online I would like to share my thoughts.

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Digital Marketing

The Only Guide to User Acquisition Funnels You Will Ever Need

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In this guide, I will be talking about user acquisition funnels. The most common thing for a new client to ask me is, to create a digital marketing campaign. This is perfect if we are trying to put the campaigns inside the current strategy, however a lot of businesses are focused on campaigns not long term goals. What I advise is to first of all create a strategic approach to digital marketing building and build a sustainable acquisition channel. Funnels as they are often called in the digital marketing world are another name for User Acquisition Channels. Since I had a client ask me to design their strategy, I wanted to use this opportunity to explain the big picture behind funnels.

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Google Analytics/Google Tag Manager

Ultimate Guide to Site Search Tracking in Google Analytics

Posted on by Chris Stanislawek / 0 Comment

An often overlooked part of Google analytics setup is configuring the on site search. This feature can give you a lot of insight into your users behavior and help you and improve your website.  In this article we will cover the setup and common configuration issues of on-site search for Google analytics and Google tag manager.  

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